I manage Apple's advertising platform in France.

I live in Paris with my wife and two kids. And I love to experiment new ideas to create meaningful connections between people through technology.

I've been in the digital advertising business for the last 10 years working for companies like Sony, Google or lastly Apple. I help big brands and their agencies deliver inspiring creative concepts and solid media strategies on desktop and mobile devices. Learn more about me on LinkedIn.

I also have a strong passion for technology & product design. I recently studied UX design at Les Gobelins and started to learn coding to turn some of my ideas into life in my (rare) spare time. All of these projects focus on bringing us closer to the things and people we love.

Some side projects in short

Chrome extension


Share and highlight the Web.


Current issue: I'm frustrated with the tools available to share content on the web. Why do we need to share entire pages or articles when oftentimes, only fractions of them are actually interesting or relevant?
There is currently no simple way to share whatever you want from a web page. And no simple way to redirect your readers exactly where you want on a page.

Suggested solution: Qwote is a free browser extension for Chrome designed to help users share and highlight what they love on the Web. It's a simple way to pass on short links to specific content on websites and makes it easier to be clear about what you are referring to.

Analogy: Bitly 2.0

The killing features:
  • - Redirects precisely to the highlighted content on any web page
  • - Short links are personalized with people's usernames
  • - Highlighting comes in different colors
  • - Qwotes can be bookmarked and saved in a dashboard

>> Skip the waiting list

Artificial Intelligence


Keep in touch with your friends.


Current issue: Having hundreds of friends doesn't really matter if we're not capable of keeping in touch with them regularly.

Suggested solution: Hello is a smart assistant that suggests people to recontact. It identifies for you who to contact, when and why.

We've designed a new kind of activity tracker that extends the scope of the quantified self movement to your social activities. The potential is huge to positively help people maintain steady and healthy social relationships.

Analogy: Fitbit for your social life

The killing features:
  • - No interface needed, just a notification via email
  • - Hundreds of social factors analyzed to make relevant suggestions
  • - Straightforward signup process
>>Sign up to the beta

Internet of Things


Connect real world objects to the Internet.


Current issue: There is no simple way to share and discuss about the things you love.

Suggested solution: Snapeous is the first social network around objects. Users can connect objects to the Internet and start discussing around them with like-minded people all over the world. The real object becomes a "digital connector" between people.

It was our first side project and an early attempt to experiment on the Internet of Things. Users simply scan barcodes or QR codes of everyday objects and can add digital content to these objects (comments, pictures, videos). Whoever scans the code get access to the page of the object and its content and users.

The project was finalist at LeWeb Paris, and also shortlisted by the TechStars London incubator.

Analogy: Stickybits

The killing features:
  • - Every object with a barcode or QR code can be linked to the Internet.

>> Download on Google Play

Other concepts I'm exploring

Social Application


Your life in story.


I've been thinking about this one for at least 2 years now...
I believe there is still room for a social platform that would let people share their experiences and emotions in a deeper and more intimate way.
An opportunity for them to become storytellers of their own lives in short videos and pictures. Timelife would be the underlying technology that enables that. Creating a story would be super easy and fast (all done in a matter of seconds), easily shareable (privately or not) and keepable (or not).

News application

Daily Juice

Your daily dose of news.

Daily Juice logo

All news apps consistently omit 2 key parameters when delivering their content to users:

  • - How much time do people have to read?
  • - Where they are when they read them?
It seems obvious but people consume very differently when they are commuting for 40 minutes on a bus than on a bike or when they driving to their office...

Imagine an app that can learn from your commuting habits, estimate the length of your trips and evaluate your speed of reading or watching. It then suggests you with a curated list of articles that best match your trip's constraints (time, environment) and your interest (type of content, format of content): i.e provide you with more videos than text articles if you're sitting in a bus, or lets you listen only to text-to-speech audio articles whenever it detects you're riding your bike...
That'd be a contextually-aware application. That'd be my Daily Juice.

Political social network


When Democracy meets the Internet.

I believe there is a huge opportunity to improve how our democracy works by empowering citizens and leveraging more the Internet. VoxPop is an open platform that aims to create and foster a more direct and transparent channel of communication between citizens and their representatives. Think Facebook for politics.
Politics is one of the most strategic areas not yet disrupted by technology.

I've shared here a preliminary mock up of the sign up page and some design work on the VoxPop logo.

Interaction Design


A library of mobile app animations for designers.


There are many libraries on the Web for mobile patterns but nothing really similar and exhaustive exists for animations. Animations are the soul of any app or website. They embody the brand's behaviour and as such, should never ever be neglected.

Mobiloscopy as it currently exists should be revamped and become a repository of innovative app animations (bounce effects, transitions, appearance, etc.) for designers and developers to reference.

>> Go to Mobiloscopy

Animation Software


Shake up your mocks

Designers cruelly lack a robust and easy-to-use animation software to turn mobile apps into life. Some tools exist (framer.js, Quartz Composer, Origami and co.) but none of them is designed to intuitively and rapidly help designers create animations. I've thus created a short pitch for such a tool if I can't build it myself.

Elevator pitch: Shaker is an animation software for web and mobile designers.

Motivation: Shaker is built to solve an existing practical problem -- it's damn hard to add behaviors to your web and mobile app mock ups and to easily share them.

Analogy: Sketch for animations.

The killing features:
  • - Simple interface
  • - No coding skills required
  • - Real time modifications
  • - Live preview on devices
  • - Video recording and exportation
  • - Easy sharing
  • - Comprehensive library of built-in animations (bounce, fade, ease, etc.)
Pricing: $99.